Designing an effective and simple to use solution isn’t always as easy as it sounds. Just think of all the apps, websites, information texts that you ignore on a daily basis because they don’t get to the point quickly or show clear action steps. My approach is less about creating an isolated logo or brochure or website and more about helping you create a system for communicating effectively with your audience on an ongoing basis. I can walk you through the process of:
Getting to know you
Every industry and organization has it’s unique style of working, a personality and a culture. Knowing your industry, the latest news and innovations in your industry, how you run your business and what you offer your audience helps me to understand your business needs.
Getting to know the audience
An audience can’t be properly engaged unless you REALLY know and understand them. Who are they? What do they want? What do they need? What do they respond to? Chances are that you know a fair bit already, but this is also my chance to learn as much about them as you do and maybe even uncover a few things you didn’t know. Either way it’ll help me approach your needs and goals from the perspective of your audience.
Choosing what to do & how to do it
Only once we know how the audience thinks do we start thinking about what needs to be done in order to get the level of interest and engagement that you desire. Maybe you do need a new colour theme, a new typography, or maybe a completely new user journey. However it is important to both of us that we put whatever available budget you have towards creating the things that are going to have the most dramatic effect. It’s your money and my professional pride – we BOTH need to end up with a solution that really works!
Creating & developing touchpoints
This is the real fun part and the bit where I get to put my design hat on. It’s about ideas, it’s about simplicity, it’s about ease of use and attention to detail. During this stage I use an agile approach to work towards whatever it is we’ve decided you need – be it a new design, user journey, or a revamp of technology stack. This means lots of iteration. I’ll create mock-ups, get new designs created, or design a new architecture – we’ll take a look at it together and decide what works what doesn’t – I’ll go away and tweak and tinker. It’s a real team effort and the most effective way to ensure that we have a robust end product.
Testing, improving & launching
How many iterations we go through depends upon how large the project is and what time and budget we have available. However one thing that should never be compromised upon is testing and measuring the effectiveness of the product with your users. This really is the only way to catch those small bugs or annoyances that during the design phase seem small, but can end up being a huge roadblock to your end-user. The comparatively small amount of time and effort required to test and address these problems is the difference between awesome and alright.
Obviously every project is a little different. However by the time we are finished working together, using technology effectively will feel so easy and obvious, you’ll be left wondering why you didn’t start using these tools in the first place.
Like to know more? Get in touch to discuss your project and how I can help you use technology more effectively.